Have you ever wondered why your web design does not perform well in search engines like Google, even after publishing such good posts? Well, this is because a majority of businesses direct or channel their efforts towards SEO, and do not give much attention to web design. A site that isn’t properly set up can bring a lot of confusion to the people visiting the site, hamper its performance, and thereby reduce its performance among search engines such as Google. In this post, I’m going to show some of the ways of increasing your performance among search engines by choosing the preferred website designs and how to fix the situation if it occurs.
The website speed & page load time
First things first, the longer the period of time your website takes to load, the higher the chances that visitors will leave the site almost immediately upon accessing it and this will have a great impact on your site as far as search engines are concerned.
Solution
- Reduce the amount of code used in the website and instead use lighter themes such as Astra.
- Your hosting partner should be fast and available at all times.
- Use caches and CDN on your websites.
- Compress the images used in the websites.
At David Creative Designs, we create SEO optimized sites with greater loading speed.
Mobile responsiveness
This is a scenario where search engines such as Google take a look at your site in a mobile setup rather than a desktop. This is what is referred to as mobile-first indexing. if your mobile site isn’t user-friendly, thereby making it difficult for visitors to navigate, a report will be sent to Google to notify it that your website is not set up to the required standards.
How to proceed
- Use tools such as Google Mobile-Friendly Test to test your site.
- Get to use themes that are optimized for mobile use.
- Choose a design that is responsive and responds well to different sizes of screens.
User Experience
How visitors navigate across your site is basically a topic of concern among search engines such as Google. if the user experiences difficulty in moving around your site, he/she automatically leave, and this in turn leads to a bounce rate on your website. This adversely affects your ranking in search engines.
Tips for UX
- Call to action should basically stand out.
- To prevent cluttering, it is best to use whitespace.
- Navigation should be easier and quite clear.
One should invest in a clean layout because it not only makes it easy for users to navigate but also enables it to be trusted by search engines like Google.
On-page SEO & Structure of the site
The ability for Google or other search engine sites to crawl and index your site’s content depends on the way the website is organized or arranged, for that matter.
Links that are broken or disoriented pages make the job difficult for Google spider bots to get hold of your site.
How to improve the situation
- The addition of internal links to vital pages, such as the services page, is so important.
- Get to use the required HTML tags.
- Provide an XML sitemap to Google.
Image optimization
Websites with poorly optimized images tend to be slow and thus have a huge impact on their SEO. An important point to note is that search engines like Google read the alt text because it is unable to see the images.
What to take into account?
- The images should be compressed before being entered into the website.
- Add alt text that is keyword optimized.
- For your site to load more quickly, use formats like WebP.
During the design process, we get to ensure that all the images that are in use are SEO optimized.
Conclusion
SEO and web design are closely related. A visually appealing site is worthless if it is unable to rank well among search engines, and it is even worse if visitors find it difficult to navigate your website. our specialty at David Creative Designs involves creating mobile-friendly websites that are SEO optimized and focus on user engagement.
Ready to upgrade your website?
Contact us today and let’s build a site that ranks and converts.